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Essentials Of Marketing Research, 2nd Edition
Publisher: Yoga Publications Trust/Munger
SKU: SONG047141235X
ISBN : 9780471412359
Condition : Used
SKU: SONG047141235X
ISBN : 9780471412359
Condition : Used
Price:
$11.70
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US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
Essentials of Marketing Research, 2nd Edition
Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
Specifications of Essentials of Marketing Research, 2nd Edition
GENERAL | |
---|---|
Author | V. Kumar, David A. Aaker, George S. Day |
Binding | Hardcover |
Language | English |
Edition | 2 |
ISBN-10 | 047141235X |
ISBN-13 | 9780471412359 |
Publisher | Wiley |
Number Of Pages | 512 |
Publication Date | 2001-11-16 |
DIMENSIONS | |
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Height | 10.39 inch. |
Length | 8.23 inch. |
Width | 1.13 inch. |
Weight | 2.92 pounds. |
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